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    The Harebrained Blog about Period Panties, Design, and Good Time Fun

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    I Want My NPR fundraiser

    I-Want-My-NPR-fundraiser Harebrained


    It looks like NPR is on the cusp of losing their federal funding thanks to the Trump adminstration. It's not much, but it's the only way I know how to help: I'm offering a limited edition shirt and hoodie for any National Public Radio fans. One third of the proceeds will go to NPR and my local station WBEZ! Hopefully we can keep them funded for the next four years! 

    I Want My NPR fundraiser

    I-Want-My-NPR-fundraiser Harebrained


    It looks like NPR is on the cusp of losing their federal funding thanks to the Trump adminstration. It's not much, but it's all I know how to help: I'm offering a limited edition shirt and hoodie for any National Public Radio fans. One third of the proceeds will go to NPR and my local station WBEZ! Hopefully we can keep them funded for the next four years! 

    Period Panties Focus Group Short


    FOR IMMEDIATE RELEASE

    Squirrely Productions Launches Hilarious Commercial for Harebrained’s ‘Period Panties’

    Chicago, IL — Feb 21, 2025 — Squirrely Productions has partnered with Harebrained to release a hilarious, heartwarming ad for Period Panties—horror-themed novelty underwear that brings humor to "that time of the month.

    The campaign features a focus group of real people who don’t experience periods. Initially skeptical, they’re won over by our host and the cheeky, horror-inspired designs, delivering reactions that are both funny and unexpectedly sweet.

    “You don’t have to have a period to celebrate it,” says Squirrely Productions’ Creative Director, Jeff Hadick. "We wanted an inclusive, lighthearted campaign—just like Period Panties.”

    Harebrained’s mission is to bring humor and comfort to monthly cycles. Their designs, inspired by everything from vampires to alien invasions, show that even dreaded days can be fun. “Periods can be a nightmare, and with our product it's still a nightmare, but a fun one,” says Harebrained's creative director Anthony Hall.

    The ad stars Carisa Barreca as the host. Carisa Barreca is an Alumni of The Second City's Resident Stage where she wrote and performed in three consecutive critically acclaimed revues, Soul Brother, Where Art Thou, Clown Car Named Desire and Apes Of Wrath. The spot was directed by Andrea Zile Bish and creative directed by founder and Creative director of Squirrely Productions Jeff Hadick.

    Catch the Commercial
    The ad premieres online on Feb 21, 2025 and will appear across social media. Join the fun with #RejoiceInTheBlood.

    About Squirrely Productions
    Squirrely Productions is a new boutique creative production company that creates quirky, impactful campaigns that spark laughter and conversation.

    About Andrea Zile Bish
    Andrea Zile Bish is a marketing and creative professional who's previous clients have included The World Bank, The Vegan Museum, and Chicago-based institutions such as Theo Ubique Theatre. With a background in strategy and creative storytelling, she specialized in bringing "comedy to commerce."

    About Harebrained
    Harebrained’s Period Panties bring humor and style to periods with bold, horror-themed designs.

    For press inquiries:
    Jeff Hadick
    Creative Director/Founder
    Squirrely Productions
    312 405 0224 jeffhadick@gmail.com

    Harebrained 2nd Annual Open House

    Harebrained-2nd-Annual-Open-House Harebrained

    That's right! We're doing it again! We're opening up the studio space and inviting all our friends, family and fans to stop by and shoot the shit. We'll have a bunch of in person deals and we're inviting our friends Shawnimals and Twisted Hippo to get in on the fun! Save the date!


    Sat. Dec. 14, 10-2pm
    Sun. Dec 15, 2-5pm