A couple of years ago my friend John approached me about designing a logo/mascot for his newest idea: Crust Fund Pizza. John had mastered making Chicago tavern style pizza and wanted to use his pizza prowess to raise money for local nonprofits. So he did it the only way he knew how: by selling pizzas out of his alley.
Two years later I approached John about doing a Harebrained/Crust Fund Pizza collab. We settled on sicking to what we do best: John would make the pies and I would sell some shirts (specifically this shirt). And together over the span of a week, we raised $3,613 for one of my favorite nonprofits: My Block, My Hood, My City.
It was a blast coming together to help a local organization like M3, and I can't wait for Crust Fund & Harebrained to collaborate again!
It's been a busy spring here in Chicago. Baseball season kicked off, we lost adopted Chicago icon Jerry Springer, and most importantly, we inaugurated a new mayor with a progressive platform. As you may have seen, bastion of journalistic integrity Fox News recently made a visit to interview "real Chicagoans" about this...at a Naperville diner about an hour outside of town. The response from inside Chicago city limits was loud and clear: "Shut the fuck up about Chicago, you don't live here!". Thanks to a prompt from a like-minded Twitter user, we knew it was time for Harebrained to deploy our secret weapon: dumb t-shirts. You can read more about its origin here (Block Club). Chicago residents, suburban ex-pats, and homesick transplants all love our STFU About Chicago, You Don't Live Here t-shirts, which come in different colors and profanity levels (STFU, Shut the Fuck Up, and Shut the F*ck Up). We took inspiration from all of our favorite things about Chicago: baseball, our parks district, classic dive bar signage, and lots more. Make sure to get yours so you have a great conversation starter (or ender) for your next family gathering! Check out the collection here!
Alright you Primitive Screwheads, listen up! You see this? This... is my BOOMSTICK boxer briefs! Harebrained's top of the line. You can find this in the men's underwear department. That's right, this sweet baby was designed in Chicago, IL. Retails for about a fourteen, ninety nine. It's got Ash on the butt and Boomstick on the crotch. That's right. Shop smart. Shop S-Mar... I mean, Harebrained! You got that?